The commercial I chose is a Nike football cleat commercial. They promote three different models of cleats being worn by three NFL players. They show each player training in their cleats and they have a voice over of the players describing what they want in a pair of cleats. The music we hear is a motivating tune; it has a serious feel to it and makes us feel like we are watching something very important.
I played football my whole life so I’ve always had a connection with commercials about football gear. I remembered the selection process for me when it came time to buy a new pair of cleats. I was always really picky when it came to my cleats; they had to be the perfect fit for me. Nike does a great job promoting their products in commercials like the one I chose. Their products can be extremely pricey but they are always the most bought and most popular cleats. People look past the price because they just really want a pair.
The internal factor that is being targeted are self image. The football players that will be buying the cleats have a swagger about them and know what they want in a cleat style wise, and performance wise. The players have an image of themselves that they want to put out. If they like the products they will boost their self image, allowing them to perform at their best.
An external factor would be social influences. If all of their favorite college and NFL players are wearing the cleats, they will be more likely to buy them so they can be like the people they look up to. Also if all of their friends are buying Nike cleats, they will see them and want to be like their friends. The athletes featured in the commercial have large fan bases, so they influence their fans.
Nike did a great job with this commercial, they targeted something that all players go through; it shows what all goes into deciding which cleat to buy. This is by far the best commercial for cleats I have ever seen. I connected to it, it reminded me of the process I went through all the time. Players will watch this commercial and be able to connect to it and it will make them really want to buy a pair of Nike cleats for the upcoming season.